Thank you for partnering or collaborating or featuring Massachusetts Design Art & Technology Institute, DATMA. Whether you are an organization, business or a media outlet partnering with our summer program series, the resources below are intended to increase online presence and build excitement for the festivities we will help you promote this season. Create “buzz” on social media and elsewhere, by including the images, graphic assets, and language provided below. Even a modest amount of promotion will help locals and visitors, alike, make the most of the events on tap this summer.
Where Tradition Meets Technology
This summer, for its 4th year, DATMA will launch 3 free public art exhibitions plus numerous programs and initiatives with over 20 partners in New Bedford, kicking off mid-June through mid-October called “Shelter 2022-2023”. The history, economy, and culture of the SouthCoast region is rooted in the value of ‘shelter’—from the Underground Railroad that harbored African Americans from slavery, to the 9,100-foot-long hurricane barrier that protects the harbor of the #1 fishing port in the United States. This season, public outdoor exhibitions were installed along the city’s waterfront and in downtown New Bedford; indoor exhibitions were held at the UMASS College of Visual and Performing Arts Swain Studio, which is also seen at street level through their floor to ceiling corner windows. Intended for all ages to be engaged, all exhibitions and program activities are designed for both a physical and virtual level of participation to account for safety measures during the Covid-19 pandemic. Per our mission, every DATMA exhibition is free and open to the public.
2022 exhibitions include the following artists; Rael San Fratello (California), Fitzcarmel LaMarre (New Bedford, MA), Do Ho Suh (South Korea), Abeer Seikaly (Jordan), Alison Wells (Trinidad and Tobago / New Bedford based), Our Sisters’ School (New Bedford), and rare archival and contemporary images from the U.S.Army Corps of Engineers.
More info at: https://datma.org/shelter/
Share the press release or pull sections for your newsletters and social media posts. Artwork images available by scrolling down to the bottom of this page.
For media inquiries, please contact: Edwina A. Kluender, KLÜNDER Communications: 617.888.5859 or [email protected]
Social Media Platform Tools: IG, Twitter, FB
The images below can be downloaded and used in SHELTER 2022-2023 related posts. We encourage you to post your own images related to a specific event, or photos of SHELTER 2022-2023 happenings in general. Be liberal with your shout-outs! Mention/ tag partnering orgs, where appropriate, and include SHELTER 2022-2023 hashtags:
Location: New Bedford, Massachusetts.
In all posts, if you tag @_datma in your image, we will “share” or “like” your posts giving them more traffic and viewership.
Accounts to tag
@_DATMA, @destnewbedford, @dnbinc @ahanewbedford, @visitma, @visitsemass
Facebook & Twitter
The guidelines here are similar to the Instagram suggestions above.
Just note that our Facebook name is: DATMA. The handle is the way long title of @DesignArtTechnologyMassachusetts -which is a little different than our Twitter and Insta that uses @_DATMA.
In promotional materials (advertising, postcards, event posters, e-news, etc), the DATMA logo should appear with the headline “Shelter 2022-2023 is presented by”. Two versions of the logo are available for download here. Logo version A is designed to appear at sizes 2.25″ wide or smaller. Logo version B is designed to appear at sizes 2.25″ or larger in width.
An “image bug” can be used over photography, as quick indicator that an event is part of the season celebrations. Use it to create images for social media posts, in your enews, or wherever you want to call attention. The downloadable .jpg below is designed to appear at 6″ wide or smaller. If you plan to use at a size larger than 6″, please contact Lindsay Miś.