DATMA Media Tool Kit

Thank you for partnering or collaborating or featuring Massachusetts Design Art & Technology Institute, DATMA.  Whether you are an organization, business or a media outlet partnering with our Water 2021 series, the resources below are intended to increase visibility and build excitement for the festivities you’ll be promoting this summer. Create “buzz” on social media and elsewhere, by including the images, graphic assets, and language provided here. Your consistent promotion of Water 2021 will help locals and visitors, alike, make the most of the events on tap this summer.


Water 2021 Recap

From ocean waves to sounds waves.

This summer, for its 3rd year, DATMA will launch 3 free public art exhibitions plus numerous programs and initiatives with over 15 partners in New Bedford, kicking off June 17 through mid-October called “WATER 2021”. These public art programs will examine the role of water and women working with water within the histories, economies, and cultures of the UK, South Korea, Switzerland, and Southcoast MA. 4 internationally known artists – Hyung S. Kim, Phil Mello, Craig Easton, and Zimoun – have been invited by DATMA to present work for “WATER 2021”. Intended for all ages to be engaged, all exhibitions and program activities are designed for both a physical and virtual level of participation to account for safety measures during the Covid-19 pandemic. The entire “WATER 2021” program series is free and open to the public.

Press Resources

Share the press release or pull sections for your newsletters and social media posts. Artwork images available by scrolling down to the bottom of this page.


Media Inquiries

For media inquiries, please contact: Edwina A. Kluender, KLÜNDER Communications: 617.888.5859 or [email protected]


Social Media Platform Tools: IG, Twitter, FB



The images below can be downloaded and used in WATER 2021 related posts. We encourage you to post your own images related to a specific event, or photos of WATER 2021 happenings in general. Be liberal with your shout-outs! Mention/ tag partnering orgs, where appropriate, and include WATER 2021 hashtags:

#WATER2021, #FromOceanWavesToSoundWaves, #exploreDNB, #artDNB

Location: New Bedford, Massachusetts.

In all WATER 2021 posts, if you tag @_datma we will reshare or like your posts giving them more traffic and viewership.

Accounts to tag

@_DATMA, @destnewbedford, @dnbinc @ahanewbedford, @visitma, @visitsemass





The guidelines here are similar to the Instagram suggestions above.

Just note that our Facebook name is: DATMA. The handle is the way long title of @DesignArtTechnologyMassachusetts -which is a little different than our Twitter and Insta that uses @_DATMA.


For Tweets related to #Water2021 include the hashtags:

#WATER2021, #FromOceanWavesToSoundWaves, #exploreDNB, #artDNB

Location: New Bedford, Massachusetts.

In all WATER 2021 posts, if you tag @_datma we will reshare or like your posts giving them more traffic and viewership.



In promotional materials for Water 2021 (advertising, postcards, event posters, e-news, etc), the DATMA logo should appear with the headline “Water 2021 is presented by”. Two versions of the logo are available for download here. Logo version A is designed to appear at sizes 2.25″ wide or smaller. Logo version B is designed to appear at sizes 2.25″ or larger in width.

Version A - 2.25 Version B - 2.25


Image Bug

An “image bug” can be used over photography, as quick indicator that an event is part of the Water 2021 celebrations. Use it to create images for social media posts, in your enews, or wherever you want to call attention to Water 2021. The downloadable .jpg below is designed to appear at 6″ wide or smaller. If you plan to use at a size larger than 6″, please contact Lindsay Miś.





"Hyun Okran, Onpyeong Jeju" from the Haenyeo: Sea Women Series by Photographer Hyung Sun Kim
"Mariana Cutting Fish" from the Working Waterfront Series by Photographer Phil Mello
"Louise Aberdeen" from the Fisherwomen Series by Photographer, Craig Easton
280 prepared dc-motors, cotton balls, cardboard boxes 13″ x 13″ x 13″ 2011/2021 by Zimoun
Dogfish & Scallops on the Northeast Atlantic seafloor. Photograph provided by School for Marine Science and Technology (SMAST) at UMass Dartmouth courtesy of Professor Dr. Kevin Stokesbury and his research team
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